Innocent uses web to support second tree-planting drive

8 May 2008 | By Danielle Long

Innocent Drinks has launched a major online campaign, 'Buy one grow one tree', to support its sustainable tree-planting initiative.The campaign, created by digital agency Soup, is the follow-up to last year's 'Buy one get one tree' scheme, which saw 164,020 trees planted.Innocent has launched a dedicated website to serve as a hub for the campaign, which encourages users to enter into the site unique codes found on Innocent Drinks packaging to plant a tree in India.The ...

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