IPA discovers rising cost of Google search ads may put off advertisers
The Institute of Practitioners in Advertising has warned that brands could pull money from Google if click prices continue to increase as indicated in its first research into search ad costs and response
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
