ITV and Ministry of Sound sign banner ad deals for WAP sites
ITV and Ministry of Sound have introduced banner advertising onto their WAP sites, and secured mobile operator O2 as an early customer.To date the off-portal sites have resisted including advertising. But both have now partnered with mobile ad agency 4th Screen Advertising.Melissa Goodwin, head of mobile for ITV, said, "4th Screen offered ITV a fast track into mobile advertising. There are a number of other campaigns coming up."4th Screen's MPression platform is ...
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