IVillage data offer attracts Unilever brand ads
Women's portal iVillage has developed a reporting and analysis tool to encourage brands to advertise across the site, as it identifies a lack of effective online measurement.The NBC Universal-owned site has begun offering advertisers a pre- and post-analysis service, iVillage Intuition, to help them plan campaigns. Unilever-owned Flora and Reckitt Benckiser's hair removal brand Veet are first to sign up.Rebecca Miskin, general manager of iVillage, said, "It's not just a ...
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