Lifting of gambling ad ban could see gains for Google
Search spend on Yahoo and Microsoft could be hit as gambling brands turn to Google following its decision to allow gambling advertising in the UK.Leading gambling and gaming brands including Ladbrokes and Bet365 have moved quickly to launch significant search strategies on Google, and have said the search giant could become the main point of interest for search campaigns.Search and gambling specialists told nma that Google's U-turn on gambling, as revealed last ...
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