Lionsgate uses major social network drive for horror flick
Independent film distributor Lionsgate Entertainment is to promote the movie Saw IV in a major cross-social network push.The social network strategy is at the centre of the promotion around the film, which will hope to trump Saw III, which took more than $50m (£24.4m) last year.Facebook will carry tickers by VideoEgg, while MySpace will carry a profile page with games, clips and a competition linked with the outdoor promotion of the film.Adult social network Faceparty ...
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