Match.com rolls out personality testing to boost dating success

13 November 2008 | By Luan Goldie

Match.com is rolling out psychometric personality testing on its site to offer its 15m members better value.The 30-minute test will take users through 56 questions, some based on images, to help those searching for a partner. Early results show 88% of members were completing the test.Match.com international MD Jason Stockwood said the product was its biggest innovation in five years. "We want to give people the best range of tools to help them find love," he said.Earlier ...

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