McDonald's pushes summer menu in spoof blockbuster movie trailer
Fast-food chain McDonald's has launched a major online ad campaign to promote its summer menu.The campaign, created by Avenue A/Razorfish, plays on the unpredictability of the British summer and mimics the big-budget film blockbusters that dominate online portals throughout the season.The campaign aims to promote McDonald's seasonal menu options and position the restaurant chain as the solution to typical British summer problems, such as rained-out picnics, in a bid to ...
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