Media agencies warn of cutback in online spend
Digital advertising budgets are being slashed and media agencies claim ad spend forecasts will not be met as marketers cut back online.A straw poll of media agencies from the NMA Top 100 Interactive Agencies 2007 guide found budgets are under pressure as marketers alter their media plans ahead of the potential economic downturn.The findings are in conflict with market predictions. A report by analyst firm Enders Analysis this week said UK online ad spend was ...
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