Media buyers say Blyk subscriber numbers not living up to promise
Media buyers have voiced concern at the size of the subscriber base for ad-funded MVNO Blyk, which has signed up fewer than 30,000 people in its first five months.Buyers believe the small audience has limited their ability to invest in the targeted SMS and MMS advertising opportunities available.Several sources pegged the number of subscribers at under 28,000 and said that more were required before Blyk was allocated any budget.Claire Valoti, business director of ...
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