Mercedes spends half UK marketing budget on digital

1 October 2009 | By Justin Pearse

Mercedes-Benz is allocating 50% of its UK marketing budget to digital media, according to VP for brand communications Anders Sundt Jensen.

This content is only accessible to subscribers of New Media Age

Sign In

50 issues of new media age; the UK's only weekly magazine devoted to interactive media, marketing and advertising
Full access to nma.co.uk – allowing you to view all our premium content and giving you unrestricted access to an unequalled 12 year archive.
Over 20 free specials and supplements a year, covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).
Daily and weekly email alerts keeping you abreast of the most important news across interactive sectors.
Discounted rates to all NMA L!VE events – our series of ½ day specialist seminars covering the digital market’s hottest topics in depth.