Microsoft to develop search sales in maps and on mobile
Microsoft has appointed Multimap CEO Jeff Kelisky as its general manager of commercial search as it focuses on selling across verticals such as mapping and cashback.Kelisky will head the new global commercial search team with a brief to develop the main verticals of shopping, Virtual Earth, mobile, mapping and cashback into significant search sales channels.Kelisky said Microsoft is determined to grow its revenues from search and recognises that, while Google has the greater ...
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