Cover story: More than half of TV viewers catch up online
Video-on-demand ad creativity is key to the sector’s growth, according to broadcasters, after the first new media age internet TV audience survey revealed almost two-thirds of people (62%) find ads on video-on-demand services intrusive.
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
