MSN calls for search industry code
MSN has called for a search marketing code of conduct to be drawn up, to combat increasing confusion and frustration over best practice.Chris Salmanpour, search product and strategy manager for MSN UK, said that there needs to be a universal guide to help advertisers, agencies and the search engines ensure that they're providing full transparency for all involved, as each of the main players currently has different points of view on crucial issues."There should be a code ...
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