MTV Networks focuses on search as it pushes new musical talents
MTV Networks is to embark on a branding search campaign to rebuild its association with breaking new music in the UK.The entertainment giant has appointed VCCP Search to manage both its paid and natural search accounts, with a specific focus on pushing new talent.It will use search as a brand-building tool and to direct traffic to all of MTV's online properties, with an increased focus on its Music subsite.The brand-led campaign will also push the multimedia content ...
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