New Look to use online club to shape business
High street fashion retailer New Look has launched an online community with limited membership to give consumers a say in its business strategy.MyLook allows customers to share their views, suggest improvements to the brand and give opinions on the latest trends through surveys and forums on the site.The insights gained will be presented to the board to shape the brand's direction and strategy.Oliver Lucas, New Look's head of brand planning and customer insight, ...
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