News International forms monthly mobile site measurement initiative
News International Newspapers is rounding up some of the top mobile site publishers in an attempt to present advertisers with a consistent measurement tool.The Leadership in Mobile initiative will offer media agencies access to independently verified data from a string of content owners.The Sun, The Times, News Of The World and Sky, all owned or part-owned by Rupert Murdoch, are the first members of the group. It plans to publish data monthly from April.The ...
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