News International forms monthly mobile site measurement initiative
News International Newspapers is rounding up some of the top mobile site publishers in an attempt to present advertisers with a consistent measurement tool.The Leadership in Mobile initiative will offer media agencies access to independently verified data from a string of content owners.The Sun, The Times, News Of The World and Sky, all owned or part-owned by Rupert Murdoch, are the first members of the group. It plans to publish data monthly from April.The ...
This content is only accessible to subscribers of New Media Age
