Nokia targets youth with digital and guerrilla marketing campaign

14 August 2008 | By Luan Goldie

Nokia has launched Nokia Connectors, a digital and guerrilla marketing campaign aiming to re-engage with the youth market.The first stage of the campaign focuses on the idea of magic and aims to educate young people about the services available on Nokia handsets.Two video teasers have been seeded across YouTube and youth-focused sites by Unruly Media. These show street magician Dynamo performing tricks to the public with just a deck of cards and a Nokia handset.At ...

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