O2 launches global media division for integrated ad offer
O2 has launched a global media sales division, O2 Media Group, in a bid to provide advertisers with unified marketing opportunities across its online, mobile and retail services.The operator aims to capitalise on its huge customer base by giving brands the opportunity to target its 18.7m customers with integrated campaigns across mobile, email, online, in-store, direct and experiential channels.Rival operator Vodafone has also expressed an intent to launch a similar advertising ...
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
