Orange first operator to agree deal with AdMob
Orange has become the first UK operator to strike a mobile ad sales deal with the AdMob network.The operator has agreed the self-serve, cost-per-click network will run text ads for its subscribers around its social network partner Flirtomatic.Both Orange and AdMob will represent the publisher in a bid to generate maximum sales.Russell Buckley, AdMob VP of global alliances, said, "To work with an operator is a big step for us and opens up opportunities for quality ...
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
