Orange leads third-party ad serving on Google
Orange has become the first brand to test third-party ad serving across Google's display network in Europe, the Middle East and Asia since the search giant opened up to third-party ad serving in May.Orange is working with Google and its digital media agency i-level to serve ads via DoubleClick on the Google Content Network to evaluate the success of third-party ad serving across the network.The operator has launched a direct-response campaign focused on its pay monthly ...
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