Orange runs virtual balloon race
Orange is kicking off one of its most innovative online marketing campaigns to date.A virtual race will see users follow personalised balloons across hundreds of sites in a seven-day bid to win a £20,000 VIP trip to Ibiza.The technically complex project is a bid to engage with online audiences through blogs and social media.The race will promote Orange's mobile tariffs by inviting users to tag a balloon shaped like its dolphin, panther, canary and racoon brands.The ...
This content is only accessible to subscribers of New Media Age
