Over 90% of UK web users happy to watch pre-roll ads
Over 90% of UK internet users are prepared to accept pre-roll online video ads, research by ad network Utarget has discovered.The network, which carried out the research in conjunction with YouGov, talked to over 2,000 adults to gauge their attitudes towards online video ads and online video in general.The results showed respondents to be keen on video ads providing they lasted no longer than 15 seconds. Utarget CEO Phil Cooper said consumers were used to TV ads, thus happy ...
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