Penguin launches second blogging service targeting holiday readers
Penguin is looking to engage with summer readers with the launch of its second interactive blogging platform, Blogaholidayread.com.The platform, which goes live this week, aims to build on the success of the book publisher's Blogapenguinclassic, which it says attracts up to 70,000 readers a month.Blogaholidayread will tap into the summer book market and will see Penguin send out 550 free books to registered users.Among the titles will be new and old bestselling ...
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