Penguin reveals site for Spot the Dog to tap into new audience
Penguin has unveiled a site for iconic children's brand Spot the Dog as it looks to engage a new generation of pre-schoolers.Funwithspot.com will present the books in digital form, allowing children to search for Spot as they would with the book, personalising the search by entering their name.Children can also engage with video clips and games that have been designed to develop a child's early hand-to-eye co-ordination, basic counting and memory skills.Parents ...
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