Playboy plans ad-funded model as it evolves into a key lifestyle brand
Playboy, one of the world's highest-profile brands, is to adopt an ad-funded model online as it moves towards becoming a key lifestyle brand on the web.Playboy will also launch an ad-funded mobile site before the end of the year and has slated the end of October for the launch of its new ad-funded portal at playboy.co.uk.The company is currently in the final stages of appointing a sales house to represent the site to significant brand advertisers.Playboy won't be ...
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