Price-comparison sites jack up online ad spend
Price-comparison sites have significantly increased their online ad budgets to exploit higher consumer interest sparked by the current economic downturn.High-profile comparison engines MoneySupermarket, Compare The Market and PriceRunner told NMA they're investing more in marketing and optimising their sites in a bid to meet the increased consumer demand for good-value deals.A spokesman for MoneySupermarket said, "We've increased our budget as consumer ...
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