Regent Inns puts Bluetooth terminals into pubs
Regent Inns, parent company of the Walkabout and Jongleurs bar chains, is installing its 300 venues nationwide with Bluetooth terminals.Advertisers will be able to target consumers who visit the pub chain - which also owns Belushi's, It's A Scream and Litten Tree - with marketing messages sent via Bluetooth.Fox is expected to be among the first clients to use the network to promote its film Babylon AD.The rollout, by Bluetooth sales network Bluepod Media, ...
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