Reuters appoints Nokia to handle ad sales on reworked mobile site
Reuters has unveiled a revamped mobile site and handed a UK ad sales contract to Nokia's newly formed mobile sales house Ad Business.The news resource has developed an in-house platform to help it integrate its mobile site with its website (NMA 19.07.07), following a step away from previous technology partner Volantis (NMA 23.08.07).Reuters has signed up launch advertisers including IBM, Lexus and Sony.IBM will be the first to take advantage of pre-roll ...
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