Search industry divided over costs of Google change to Quality Score
Google's change to Quality Score, its paid search ad ranking metric, could significantly ramp up advertiser cost-per-click prices, according to search experts.The company last week revealed major changes to Quality Score, which it claimed will improve the accuracy of ads across its network.An ad's Quality Score will be judged each time a search is made, rather than being predetermined, while minimum bids will be scrapped in favour of 'first page bids'.But search ...
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