Secondary search impacts on site revenues
Google this month rolled out a tool that allows people to search within a site directly from a search box within Google's natural listings page, with the results displayed on a secondary Google page.The websites to which this new service applies - effectively encouraging people to search using Google rather than the sites' own search engines - are determined by Google's natural algorithm.In the last week this new search tool has been rolled out for The Sun, The FT, ...
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