Sky One uses Discworld drama to attract traffic to relaunched site
Sky One will use bespoke digital content in a major online marketing push to promote The Colour of Magic, the second adaptation of a Terry Pratchett's Discworld novel.The campaign also forms part of a concerted bid to grow visitors to Sky.com, which was relaunched in October last year.The theatrical-style release is the follow-up to the Bafta-winning Hogfather, which was Sky's best performing multi-channel commission with an audience of over 3m.The ...
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