Sky uses multi-channel celebrity ads to highlight ease of using Sky+
Sky has launched a major multi-channel digital campaign as part of the broadcaster's largest advertising campaign for Sky+ since its launch seven years ago.The campaign promotes the digital TV recorder (DTR), which Sky claims is the most popular in the UK, as the broadcaster continues to push its satellite TV service.The online activity includes heavyweight display media, SEO and paid search campaigns, with all the activity driving users to a dedicated campaign site.This ...
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