Smirnoff plans long-term investment in mobile
Smirnoff has revealed plans to heavily expand its investment in mobile following positive results from its current site.The alcohol brand's mobile site, which was built by AKQA Mobile, went live in October 2007. It has since been visited by 90,000 unique users and has amassed a database of around 2,000, figures that Smirnoff said were better than expected.Plans for the expanded site are believed to include the opportunity to upload photos and videos and share them with ...
This content is only accessible to subscribers of New Media Age
