Spirit brands given nod to run Google search campaigns
Google is to allow spirit brands to run search campaigns for the first time as the search engine company looks to drive slowing AdWords click rates.The search giant will lift restrictions in the New Year, letting spirit brands run branded search campaigns tied in with overall marketing activity. However, advertisers will not be allowed to promote or incentivise actual sales.Google is understood to want to encourage spirit brands to run search campaigns as part of a wider ...
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