Spotify to start targeting ads by listeners’ location
Ad-funded music service Spotify is to start letting brands target its 250,000 UK listeners based on their location. The on-demand streaming service, which has signed up 800,000 global users since its launch in October, has run a range of audio ad campaigns for brands including the COI, HMV, Nissan, Philips, Sainsbury’s, Sony Pictures, Vodafone and Xbox. Spotify is now ...
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