T-Mobile runs content campaign on Heavy
T-Mobile has launched a branded content campaign on video site Heavy to promote its Top-Up £10 campaign offering free weekend texts.It's the first branded content campaign US-based Heavy has run in the UK since it opened here earlier this year. Heavy is aimed at men between the ages of 18 and 34.The branded content, created by Heavy, appears as 15-second elements within its original programming. It's supported by banners and other fixed elements.
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