Tesco trials Surface for market research

13 November 2008 | By Will Cooper

Tesco has become the first European brand to use Microsoft's Surface table-top technology as part of market research for Tesco Wines.The grocery giant has been testing the platform, which provides an interactive touchscreen table-top, at UK wine fairs in a bid to create a more engaging market research experience.Tesco used Surface as part of wine-tasting sessions where consumers could use the touchscreen to show how they felt about different wines.Microsoft Surface ...

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