The Financial Times set to launch own ad network via Adify deal
The Financial Times is to create its own ad network as it seeks to boost advertising revenues.The business newspaper is partnering with vertical ad network developer Adify to build a network of sites that would enable brands to buy ads across the FT portfolio.A source at the Financial Times said the newspaper is in the process of building the network with Adify and is expected to soft-launch within the next week.It's understood the network will include ...
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