The Independent kicks off search strategy to take on competition
The Independent has appointed Latitude as its search agency as it steps up its challenge to the online dominance of other broadsheet newspapers, such as The Times and The Guardian.Latitude will run both paid and natural search for the newspaper, which relaunched its website at the end of January. Search is central to its drive to increase user numbers.Jo Holdaway, commercial director for Independent New Ventures, the digital arm of The Independent, ...
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