The Sun drops ads for premium-rate adult services
Adult ads putting off other advertisers, it fears, while sector moves to eliminate dodgy premium rate service providers.The Sun has dropped all adult mobile content ads ahead of a move by the industry's largest aggregators to wipe out unscrupulous premium rate service (PRS) promoters.The newspaper, which distributes 3m copies a day, is a valuable channel for mobile content services. But it decided to stop running the lucrative ads for adult services last week as ...
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