The Sun drops ads for premium-rate adult services

11 December 2008 | By Alex Farber

Adult ads putting off other advertisers, it fears, while sector moves to eliminate dodgy premium rate service providers.The Sun has dropped all adult mobile content ads ahead of a move by the industry's largest aggregators to wipe out unscrupulous premium rate service (PRS) promoters.The newspaper, which distributes 3m copies a day, is a valuable channel for mobile content services. But it decided to stop running the lucrative ads for adult services last week as ...

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