Thomson braces brand via search
Thomson Worldwide is to ramp up its search activity to build brand identity and reassure consumers following the recent collapse of XL and Alitalia.The TUI-owned luxury holiday brand has consolidated its search account into The Search Works, appointing the search specialist to manage its natural search alongside its existing pay-per-click account as part of a deeper investment in digital over the next 12 months.Thomson Worldwide is to run tactical search campaigns, through ...
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