Times Online to join forces with WSJ to monetise US readership
Times Online plans to collaborate with News Corp's newly acquired Wall Street Journal website to monetise its huge US-based readership.Times bosses believe there are opportunities to cross-sell advertising between the two newspaper sites in a strategy that would strengthen both brands.Rupert Murdoch's News Corp took control of the WSJ at the end of last year in a deal worth $5.2bn (£2.6bn).The Times believes the position of the two papers within News Corp ...
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