Top brands query price-comparison site value
Key online brands and etailers are pulling out of price-comparison sites, questioning their effectiveness and calling for greater innovation and user interaction.Pure-play electronics retailer Dabs.com said traffic quality from price-comparison sites had dropped in the past year, so it has reconsidered how it works with them.These comments were echoed by gadget etailer Firefox and electronics manufacturer Casio.Jonathan Wall, Dabs.com marketing director, said, "We ...
This content is only accessible to paid subscribers of new media age. Sign in below if you are already a full new media age subscriber or click here to subscribe now and get unrestricted access to nma.co.uk,
Sign In
NOT A SUBSCRIBER?
Subscribe today for instant access to all content on nma.co.uk
