Topshop makes digital content central to new Kate Moss range
Topshop is to unveil a campaign site supporting the launch of its exclusive clothing range designed by supermodel Kate Moss.The leading women's clothing retailer is using its digital channels to provide consumers with content including video podcasts showing Moss designing the range, blogs and stills of the collection."The digital activity is designed to give consumers a real flavour and essence of the Kate Moss range, which you can't do from simply running a newsletter ...
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