Turner uses online to help brand repositioning
Turner Broadcasting is set to create two major online destinations with the relaunch of its Boomerang and Cartoonito portals.The revamps are part of a repositioning of the TV channels, which sees Cartoonito targeted at pre-school children and their parents, while Boomerang shifts from a family channel to an older youth audience.The Cartoonito and Boomerang sites will act as digital hubs to reflect this evolving brand positioning and provide greater synergy between online ...
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