Unilever drops digital silo as Slootweg heads to Asia
Unilever has closed its digital division and will merge it with its communications planning department to create a fully integrated marketing approach.The move coincides with the departure of Caroline Slootweg, director of digital marketing and new media, who will leave her UK-based role to take up a similar position with Unilever in Asia.Slootweg has been credited as a major driver behind the company's increased online spend, which has doubled annually for five years.Her ...
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