Utarget.Fox rolls out Coull video ad technology across network
Utarget.Fox has signed a deal with interactive video specialist Coull to offer advertisers greater video ad opportunities.Coull's technology, enabling users to click on products in a video ad to get information about them, will be implemented across publisher sites in Utarget.Fox's video ad network.The introduction of the format is a bid to increase click-through rates. Francis Turner, president of European sales at Utarget.Fox, said, "This adds another product to our video ...
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