Virgin Active uses marathon to boost health club brand

11 March 2010 | By Will Cooper

Virgin Active has rolled out a five-year marketing strategy to promote parent company Virgin’s sponsorship of the London Marathon and become a major fitness destination online.

This content is only accessible to subscribers of new media age. Sign in below if you already subscribe to new media age or subscribe now for unrestricted access

Sign In

NOT A SUBSCRIBER?

Subscribe today for instant access to all content on nma.co.uk

You will also receive the print magazine direct to your door every week

Plus, subscribe today and you'll get £76 off the cover price
- a saving of over 40%

Subscribe to new media age now and receive:

50 issues of new media age; the UK's only weekly magazine devoted to interactive media, marketing and advertising
Full access to nma.co.uk – allowing you to view all our premium content and giving you unrestricted access to an unequalled 12 year archive.
Over 20 free specials and supplements a year, covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).
Daily and weekly email alerts keeping you abreast of the most important news across interactive sectors.
Discounted rates to all NMA L!VE events – our series of ½ day specialist seminars covering the digital market’s hottest topics in depth.