Virgin Media to air content via on-demand ahead of TV broadcast
Virgin Media TV is to premiere content on its on-demand TV service ahead of its linear broadcast date.The broadcaster is keen to increase viewing choice for its on-demand platform in a bid to drive traffic and grow subscribers in addition to increasing ad revenues.IT will offer customers a feature-length episode from the new Nickelodeon series Go Diego Go! on its video-on-demand platform ahead of its premiere on the Nick Jr TV channel on 15 November. The series, ...
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